BOURKE / ESPN
MI RUTA DOCUMENTARY
BRAND TV GRAPHIC PACK
ESPN Latin America puts on screen the cycle that reviews the path traveled by three living myths of international soccer. It is a journey full of experiences, told in the first person by the protagonists.
Art Direction, motion & Graphic Design
The client wanted appeal to the emotional without reaching the old.
“Mi Ruta” arrives at the ESPN Latin America screen. Presented by Mastercard, the cycle proposes to return to the places where three stars of soccer history began: Mario Alberto Kempes (Argentina), Alex de Souza (Brazil) and Hugo Sánchez (Mexico). Three episodes to review the route they traveled in their football and life careers. A path in which the parallelism with the great stars of the present is inevitable and where unexpected encounters await them.
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