"Gigantes del Catch" (Catch Giants) is a wrestling entertainment TV program. Made entirely in HD, is a production of Illusion Studios for America TV. Channel 2 in Argentina.
Branding & Identity
Creating the big Brand Identity with multiples sub-identities.
The challenge was to create a brand that could support the rest of the identities of each of the characters. And even that each sub-brand can individually reflect the same spirit of the mother brand.
My responsibilities and involment in this project included: Logo design, creative art direction, aesthetic concept of the 16 wrestlers, promotional campaign development, ad campaign design and print media.
Character presentation layout
This layout where it shows statistics is used in the program when presenting the fighters.
Versus mode layout
This layout is used in the program when presenting characters that will fight.
Here some motion graphic about the identity of the characters.