Boogie, el Aceitoso
Boogie, el Aceitoso is an animated feature based on the comic-strip character created by Roberto Fontanarrosa — a sharp critique of the ever-present mercenary mentality. Boogie is a cold-blooded, ruthless hitman who delivers a lethal dose of irony and humor with such extreme violence that it's impossible not to wince and laugh at the same time.
Boogie: breaking the rules into the right product.
Branding, key art, and print and digital campaign design for the animated feature. Three teaser posters introduce Boogie through his own words, each one a different flavor of his charm: sexist, violent and sadistic — and the horizontal key art brings him face to face with his victim.
The official site: one page per character.
The website extended the poster universe online, with a section for each character — Boogie, Marcia, Blackburn, Sonny — plus gallery, videos, downloads and press.
On the street.
The trailer.
The images shown here represent the professional portfolio of Diego Quarone, art director and designer for different clients and companies. This site is intended to show technical and artistic experience only, not to claim commercial credit. All images retain their respective copyrights.
The development of the promotional campaign and the logo design, brand manual application, media and online graphics, art direction, design field, web design and character style guide was made by Diego Quarone and Martin Rodger while they were working as employees at Illusion Studios. The illustrations were done by Sebastián Ramseg and colored by Leandro Szulman.
The images shown here represent the professional portfolio of Diego Quarone, art director and designer for different clients and companies. This site is intended to show technical and artistic experience only, not to claim commercial credit. All images retain their respective copyrights.
The promotional campaign, logo design, brand manual, media and online graphics, art direction, web design and character style guide were developed by Diego Quarone and Martín Rodger as employees of Illusion Studios. Illustrations by Sebastián Ramseg, colored by Leandro Szulman.