Cochina Envidia
Cochina Envidia is a Prime Video series about four friends who reunite to celebrate María, who has just won a prestigious literary award. The reunion also reopens old wounds and resentments that threaten their friendship.
Friendship and envy, where secrets are the main course.
As art director and designer of the communication material for this Prime Video production, my job was to find a way to convey the essence of the story to the audience at first glance.
From the start, the four female leads had to carry the campaign. That's how the poster was born: four women at a table, each with a distinct and dark personality. One struggles with alcohol, another with an obsession over beauty, another can't live without her phone and social media, and the last one hides her darkest side. Each has a story to tell, and I wanted the audience to recognize them immediately.
Building a unique visual identity meant working closely with the production team, exploring options for every piece and making sure each element carried the atmosphere of the series.
The series was very well received on the platform, and so was the campaign. It was a privilege to be part of such an exciting and challenging project.
The images shown here represent the professional portfolio of Diego Quarone, art director and designer for different clients and companies. This site is intended to show technical and artistic experience only, not to claim commercial credit. All images retain their respective copyrights.