Work / Broadcast & Motion

Desde Rusia con Amor

System of on-air inserts for ESPN Latin America, promoting the arrival of the 2018 FIFA World Cup in Russia together with the values of the brand.

ClientESPN · Bourke
ProjectDesde Rusia Con Amor
Rolekeyart / Inserts
Year2018
Art Direction, Motion & Graphic Design

Russian constructivism and football for ESPN.

ESPN Latin America needed to promote the arrival of the World Cup in Russia through inserts that reflected the values of the brand.

We started with a master key art to define the artistic style — in this case, Russian constructivism. Once defined, the rest of the designs and the storyboard were developed and then brought to life in motion.