Work / Broadcast & Motion

Mi Ruta

ESPN Latin America puts on screen a series that retraces the path of three living legends of international football — a journey full of experiences, told in the first person by its protagonists.

ClientESPN · Bourke
ProjectMi Ruta Documentary
RoleTV Broadcast Package
Year2018
Mi Ruta
Art Direction, Motion & Graphic Design

Appealing to emotion without looking old.

Mi Ruta arrives on ESPN Latin America. Presented by Mastercard, the series returns to the places where three football stars began: Mario Alberto Kempes (Argentina), Alex de Souza (Brazil) and Hugo Sánchez (Mexico). Three episodes retracing the route of their careers and lives, where the parallels with today's stars are inevitable and unexpected encounters await.