Work / Key Art & Campaign

Illusion Park

Illusion Park is a children's entertainment multiplatform in two formats: a TV show with cartoons and other content for kids, broadcast on América TV (Channel 2, Argentina), and an online social game at illusionpark.com, where children interact through their Avapark characters as part of a virtual community.

ClientIllusion Studios · America Tv
ProjectIllusion Park
RoleArt Direction / Graphic Design
Year2010
Illusion Park
Art Direction, Motion & Graphic Design

A multimedia universe built around a TV show.

Illusion Park connects with its audience mainly through a digital platform: an online role-playing game, a social media environment and mobile content. It is aimed at boys and girls aged 4 to 8, combining entertainment and learning.

Promotional campaign, logo design, brand guidelines, print and online media, creative art direction, ad campaign, guerrilla marketing, commercials and style guide — by Diego Quarone at Illusion Studios.